Media and Audio Strategy Consulting
Partner-Led Revenue. Creator Ecosystems. Measurable Growth.
Audio and Media strategy consulting for podcasters, content creators, platforms and brands looking to scale and generate revenue. From creator monetization and sponsorship strategy, to GTM playbooks and high-value partnerships.
About
Building Partner-Led Revenue at the Intersection of Media & Audio
Signal Theory Media helps clients scale and grow revenue through partnerships, sponsorships, market analysis and monetization guidance, enabling smarter, faster decisions in a competitive market.
Principal Consultant Andy Rogers has generated over $100M in partner-led revenue by designing and scaling creator ecosystems for marquee brands in media, tech and CPG, including Libsyn, ESPN, iHeartRadio, Food Network, Paramount and Subway Restaurants.
Key Experience
- Creator monetization strategies and go-to-market programs across podcasting and all digital media platforms
- High-value partnerships and sponsor programs at the intersection of content, brand and audience
- Repeatable partnership frameworks, sponsorship negotiation and cross-functional team leadership from brief to attribution
End-to-End Media Consulting
From ideation to monetization, we offer strategic support for every stage of your brand.
Podcast Strategy
Concept development, format design and launch roadmaps tailored to your audience and goals.
Distribution & Growth
Platform strategy, audience development and cross-channel distribution that expands your reach.
Monetization
Ad strategy, sponsorship development, dynamic insertion and host-read integration for maximum revenue.
Partnership Development
Identifying, negotiating and managing strategic partnerships that unlock new value for creators and platforms.
Analytics & Measurement
Understanding podcast analytics, downloads and audience insights and how to turn them into a data-driven performance strategy.
Packages
Flexible structures designed for creators, growing media companies and enterprise platforms.
Creator
- Strategy audit & recommendations
- Distribution & platform review
- Monetization roadmap
- 2 x 1-hour deep-dive call
- Written follow-up summary
Growth
- Full content & growth strategy
- Partnership identification & outreach
- Ad strategy & placement support
- Weekly check-ins
- Audience & analytics review
- Priority email access
Enterprise Advisory Services
- Platform-wide strategy consulting
- Enterprise partnership development
- Deal Review
- Ongoing strategic support (weekly or bi-weekly calls, async Slack/email, priority response to time-sensitive negotiations)
Monetization Audit
- Full revenue assessment
- Download trends analysis
- Audience growth review
- Sponsorship tier value
- Platform payout comparison
- 90-day optimization plan
Programmatic / DAI Setup Strategy
- Ad stack selection
- Waterfall configuration
- Fill rate strategy
- IAB compliance readiness
- Enrollment prep
- Publisher onboarding support
Sponsorship Pitch Deck & One-Sheet
- Media kit creation
- Rate card development
- Audience data presentation
- One-sheet for outreach
- Professional copywriting
- Strategic positioning
MG Deal Analysis & Negotiation Prep
- Financial modeling
- Minimum guarantee offers
- BATNA analysis
- Aspiration/reservation price modeling
- Negotiation coaching
- Deal memo review
Platform Migration Strategy
- Hosting and ad platform analysis
- Comparison: Megaphone, Acast, Spreaker, Libsyn, etc.
- Migration roadmap
Competitive Landscape Analysis
- Show/network positioning vs. competitors
- Peer show analysis
- Pricing and deal structures
- Platform positioning
Affiliate & Partnership Program Design
- Tiered structure
- Commission modeling
- Promo code strategy
- Concentration-risk mitigation
- Retention incentives
- Partner recruitment framework
Advertiser Category Mapping
- Show catalog mapping to advertiser verticals
- Brand-safe opportunities
- Outreach priority list
- Suggested CPM floors by category
Other
- Anything else I can help you with? Website design, partnerships, fractional opportunities, etc.
Let's Build Something
Whether you're a creator looking to grow, a platform exploring new partnerships, or a brand wanting to connect with podcast audiences — let's talk.
Get in Touch
- Email: hello@signaltheorymedia.com
- Schedule a Call: Book a 30-minute discovery call
- Call Us: 203-247-6140
What to Expect
- We review your inquiry and reach out within 24 hours
- A free 30-minute discovery call to understand your goals
- We send a tailored proposal with clear scope and pricing
- Kick-off and we get to work amplifying your signal