MEDIA, AUDIO & DIGITAL STRATEGY

Strategic Clarity for Brands and Creators Who Want to Scale Without the Agency Overhead.

Signal Theory Media helps clients scale revenue through partnerships, sponsorships, market analysis, monetization guidance and custom web design. We combine strategic consulting with production capabilities to move faster than agencies and think deeper than freelancers.

Services

A blend of strategic consulting, partnership building and production. Scope and pricing shaped to your needs.

Strategic Consulting

Deep dives into your growth roadmap, partnership strategy, and audience monetization.

Partnership Development

Identifying and closing deals with platforms, sponsors and complementary brands.

Growth Marketing

Audience expansion, listener engagement, and measurable growth metrics.

Monetization Strategy

Ad revenue optimization, sponsorship positioning, and alternative revenue streams.

Market Analysis

Competitive benchmarking, audience insights, and industry trend analysis.

Website Design & Development

Premium, custom website development to drive customer and audience engagement.

Packages

Flexible structures designed for creators, growing media companies and enterprise platforms.

Creator

  • Strategy audit & recommendations
  • Distribution & platform review
  • Monetization roadmap
  • 2 x 1-hour deep dive call
  • Written follow up summary

Monetization Audit

  • Full revenue assessment
  • Download trends analysis
  • Audience growth review
  • Sponsorship fair value
  • Platform payout comparison
  • 90-day optimization plan

Programmatic Strategy

  • Ad stack selection
  • Waterfall configuration
  • Fill rate strategy
  • IAB compliance readiness
  • Enrollment prep
  • Publisher onboarding support

Sponsorship Pitch Deck

  • Media kit creation
  • Rate card development
  • Audience data presentation
  • One-sheet for outreach
  • Professional copywriting
  • Strategic positioning

MG Deal Analysis & Negotiation

  • Financial modeling
  • Minimum guarantee offers
  • BATNA analysis
  • Aspiration/reservation price modeling
  • Negotiation coaching
  • Deal memo review

Advertiser Category Mapping

  • Show catalog mapping to advertiser verticals
  • Brand-safe opportunities
  • Outreach priority list
  • Suggested CPM floors by category

Competitive Landscape

  • Show/network positioning vs. competitors
  • Peer show analysis
  • Pricing and deal structures
  • Platform positioning

Website Design & Development

  • Full Website Creative
  • Custom Brand Schema
  • Promo code strategy
  • Basic SEO & Optimization
  • Publisher Support & Setup

Let's Build Something

Whether you're a creator looking to grow, a platform exploring new partnerships, or a brand wanting to connect with podcast audiences, let's talk.

GET IN TOUCH
Call Us:203-247-6140

What to Expect

01

Initial Review

We review your inquiry and reach out within 24 hours.

02

Discovery Call

A free 30-minute discovery call to understand your goals.

03

Tailored Proposal

We send a customized proposal with clear scope and pricing.

04

Amplification

Kick-off and we get to work amplifying your signal.